Amanda Beatty, Vishal Sunil, Andrés Parrado, Noam Angrist, Clio Dintilhac, Kate Ross, and Yue-Yi Hwa at the What Works Hub for Global Education have published an article exploring the growing use of A/B testing as a tool for improving education programmes.

The findings suggest that A/B testing supports real-time decision-making, enhances organisational learning, and allows programmes to adapt under resource constraints.