This paper summarises an array of problems associated with current digital governance, which ultimately threaten the continued functioning of our economic market systems, undermine our democratic processes, and degrade the cohesion of our societies. The central claim of the paper is that the benefits of the current system can be retained, while the problems can be overcome substantially through three insights. The first is a new classification system, which permits new policy approaches to be imagined. The second insight comprises three policy proposals, aimed at rectifying the deficiencies of the current governance regime, promoting economic, social and political freedoms and preventing the accretion of large power asymmetries. The third insight concerns implementation options that enable data subjects to gain appropriate control over their personal data.