Samsung leads the charge

The Africa Report
Wednesday, 1 July, 2015

In the July issue of The Africa Report magazine, BSG's Professor Mthuli Ncube is quoted in an article about South Korean brands in Africa, in particular Samsung.

Prof Ncube said: “Hyundai in terms of cars, Samsung in terms of mobile phones, LG in terms of televisions and home appliances: thesearewell-knownglobal brands in Africa that are reliable.”

The full article is available in the July issue of The Africa Report available on subscription here.

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