Noted pollster and communication expert Frank Luntz provides a briefing of the people and events that shaped the most controversial American election in more than 50 years. Using exclusive polling data, focus group commentary and a look at the most consequential television ads, Frank will explain voter sentiment on Election Day and what this means for the future.
Please note: This event takes place online via Zoom and will be streamed live on Youtube. Please register via the form below and you will receive an email with joining instructions.
About the speaker
Frank Luntz is one of the most honoured communication professionals in America today. He was named as one of '50 of America’s most promising leaders aged 40 and under' in Time, and identified as number 24 on Newsweek's Power Elite survey. In 2012, he finished 87th in a Time magazine global poll of the 'most influential people in the world'. Frank was named one of the four 'Top Research Minds' by Business Week, 'the hottest pollster' by The Boston Globe, and was a winner of The Washington Post’s coveted 'Crystal Ball' award for being the most accurate pundit. His focus groups have become so influential that presidential candidate Barack Obama had this to say following the PBS presidential debate: 'When Frank Luntz invites you to talk to his focus group, you talk to his focus group.'
The 'Instant Response' focus group technique pioneered by Frank has been profiled on multiple news channels, and he has been a guest on virtually every talk show in America. Since 2007, Frank has been the 'Focus Group Czar' for Fox News, conducting over 100 sessions in more than 20 states, as well as co-hosting several live hour-long prime time specials and dial sessions during every presidential debate. For the past five years, Frank has served as a news analyst for CBS News, focusing on corporate crisis communications and politics. He served as a consultant to the NBC hit show The West Wing, as well as the popular CBS drama Bull.
Frank's reoccurring segments on MSNBC/CNBC, '100 Days, 1000 Voices', won the coveted Emmy Award in 2001. He has conducted focus groups for all three US broadcast networks, two of the three cable news channels and PBS, as well as for The Wall Street Journal, The New Yorker, The Times of London and the LA Times. He has worked in every British general election from 1997 to 2015, and has conducted polling activity in more than two dozen countries and six continents over the past 20 years. Frank has also served as an election consultant and commentator in Canada, Britain, Israel, Ireland, Germany, Austria, the Netherlands, Australia, Venezuela, Ecuador (in 2020) and Ukraine.
Frank is the author of three New York Times Best Sellers: Words that Work: It’s Not What You Say It’s What People Hear; What Americans Really Want…Really; and his most recent book, WIN. He has written about the power of language for numerous media outlets, including The Wall Street Journal, The New York Times, Financial Times and The Washington Post.
Frank was previously an adjunct professor at the University of Pennsylvania. He has taught courses at Harvard University, George Washington University and, since 2018, NYU Abu Dhabi. He graduated from the University of Pennsylvania in 1984 with a BA Hons degree in history and political science. He was awarded a Thouron Fellowship and received his Doctorate in Politics at the age of 25 from Oxford University. He spoke for 24 straight hours as part of the Oxford Union Society’s Guinness World Book of Records debate. In the spring of 1993, Frank was named a Fellow at Harvard University’s Institute of Politics, the second-youngest individual ever to receive this honour at that time.